Posts Tagged ‘Insurance Advertising’

Who Is That Progressive Insurance Girl Anyway?

If you have seen any Progressive Insurance commercial over the last year or so, you have certainly noticed that bubbly black haired Progressive Insurance girl named Flo. But who in the world is this Flo, and what is it about her that makes you remember Progressive Insurance, and can’t help but stay glued to the television every time one of those captivating commercials come on the television.

Well, that Progressive Insurance Girl does have a name, and her name is Stephanie Courtney, and it doesn’t look like she is going anywhere any time soon. Here bubbly, beaming, high energy personality has made her one of the most well known images for any insurance company, and has especially ingrained Progressive Insurance in all of our minds for years to come as she will certainly be one of those characters we all will be talking about when we say “do you remember that progressive insurance girl?”

Very few people will disagree with the statement that Progressive Insurance knew exactly what they were doing when they chose Stephanie Courtney to play Flo and become their pitch woman. It’s hard for anyone not to fall for her cute and perky personality as well as those little quirks she has when she talks and move about. Add in some marketing geniuses, a simple background, and great sales copy, and you very quickly have yourself a winning series of commercial that sell millions of dollars in insurance.

One aspect of this Progressive Insurance girl that makes her so powerful as a pitch woman is that there is no middle road for people. They either adore her, or they can’t stand her. In the marketing world, this is a very good thing. Companies, especially multi-million dollar companies like Progressive, Geico, and the others that want to stand out in the crowd want you to have an extreme response to their pitch people and personalities. If their advertising causes you to take the middle road, it’s not doing it’s job properly, and it’s not getting your attention. The Progressive Insurance girl certainly does this job, and she does it well.

Besides, where else are you going to find such an excited, high energy, go get em kind of personality for something as boring and annoying as car insurance. We have to have car insurance, no way around it. The key for companies like these, especially if they plan on staying number one in the business, is to catch, and keep your attention, and to do it as often as possible.

There is some good news, and some bad news depending on how you look at it. It’s sure that if Stephanie Courtney uses her fame as the Progressive Insurance girl properly, this could very easily launch her career into various other areas of entertainment. She is already on her way toward roles in movies and other higher paying, bigger opportunities.

She has been the Progressive Insurance girl for nearly a year now, and has already signed a contract to do at least 12 more Progressive commercials. This means she sells, and she sells well, and she is here to stay as the Progressive face and voice, and certainly a big contender for the Gecko and Geico insurance. Geico currently ranks at number 3 for all insurance companies nation wide while Progressive is still in the lead, and Geico is fighting hard to move up while Progressive shows no signs of slowing down in it’s attempts to stay at the top as the big dog on the insurance block.

A post at the blog shows us exactly how this woman has hit the hearts and minds of people of all types as the posts headline reads, “The Cult of the Progressive Car Insurance Chick.” Flo has captured the hearts, and eyes, of many men out there who eagerly have their eyes glued to the television when these insurance commercials come on. Not to mention the incredible number of searches on the internet as people try to figure out who this insurance girl is.

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