Posts Tagged ‘Tooth And Nail’

The Battle Of The Insurance Giants – The Progressive Insurance Girl Vs. The Geico Dynamic Trio

If you watch television for more than 15 minutes on any given day, you will very quickly get a glimpse as the two biggest insurance giants in the nation. Progressive insurance which currently ranks number 1, and Geico which currently ranks number 3. Both fight tooth and nail in a dog eat dog world for the top spot, and neither is willing to slow down or let up in order to get and keep that position. Understand, this is no easy task to get and keep the number 1 position for any kind of insurance, especially auto insurance of all types.

So what is it about these two powerhouse insurance companies that makes them who and what they are? How do they fight tooth and nail for the positions they control? Well, it’s all in the genius marketing tactics and techniques they use on a regular basis, and especially in the spokes people they use. You have the Progressive Insurance girl Flo in one corner, and the cavemen and Gecko dynamic trio in the other corner.

Let’s start with the most obvious of the group, the Gecko. Everyone knows the Geico Gecko. He has been around for years now, and any time anyone thinks of Geico insurance, they think of the Gecko. His cute little personality and demeanor have been with us, and has stuck with us for years already, and he shows no sign of letting up.

A few years ago, Geico insurance introduced the cavemen. They also very quickly put Progressive Insurance and their ability to compete to the test as the commercials made us laugh out loud with the stupidity and catchy “So Easy Even A Caveman Could Do It” catch phrase. But even these weren’t enough to move Geico up to the number one spot as Progressive Insurance hung on and kept moving forward as the big dog on the block.

Introduce Flo, the Progressive Insurance girl as the new spokes woman for Progressive Insurance, and you now have the Progressive Insurance girl who very easily, and quickly became a house hold name. Stephanie Courtney, as she is known in the real world, very quickly caught every ones attention as the Progressive Insurance girl and put a very big dent in the Geico Insurance marketing beast, and slowed their progress toward the number 1 position to a crawl.

Flo has one of those personalities that you either totally adore, or absolutely hate, and that is what gives her such an appeal as the Progressive Insurance girl. Insurance is no easy item to sell, even though everyone needs to have it by law. We all have to have it, but we don’t really want to pay for it, and we all know it can be ridiculously expensive each and every month just to be able to drive our vehicles. The solution? Great marketing tactics, brilliant advertising genius, and some spokes people we can’t help but tune into and remember.

Very few people would argue that the Progressive Insurance girl Flo, as well as the Geico Insurance cavemen and Gecko are all three images and spokes people we will all be remembering and talking about for years to come. All of these characters, and for different reasons, have etched a place in our minds and permanently placed Progressive Insurance and Geico Insurance as the front running insurance companies we will think of when we want or need insurance of any type, and most likely the first two companies we will contact when the need arises.

So this leaves people like myself in awe, and with a nagging curiosity about the next few months to several years. Flo has recently signed on as the Progressive Insurance girl for at least an additional 12 commercials, which cements her, at least for now, as the Progressive Insurance girl, spokes woman, and the voice and image of Progressive Insurance for some time to come yet. The Gecko and cavemen also show no signs of going away any time soon.

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